GoodFuels

Good Commercials for a Good Fuel

If you watch the new ethanol television spots, you can count at least five important messages about ethanol in each one.

Take the “Places” spot and count the messages.
1. Ethanol is produced in more places than just the Midwest
2. Ethanol is our energy future - cutting edge
3. One third of the corn used to make ethanol comes back as livestock feed
4. Ethanol reduces our dependency on foreign oil
5. Ethanol is an American made fuel

The “Faces” spot includes the messages that ethanol is already a major part of our fuel supply, it’s available now, it produces jobs and lowers gas prices, as well as reducing our dependence on foreign oil. It’s produced by people, not some big corporation.

The agency that developed these spots for the ethanol industry deserves a big pat on the back. They are everything that a good television commercial should be - professional, clear and concise, simple yet visually interesting. They leave the viewer with a positive feeling and impart the messages without being preachy or pushy. They should be aired everywhere.